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The Financial Times Guide to Social Media Strategy by Martin Thomas

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CHAPTER 8

REINVIGORATING YOUR INTERNAL COMMUNICATIONS

Why this matters

We are operating in a more fluid business environment in which the definition of an employee has broadened and companies increasingly are reliant on a semi-itinerant cohort of contractors, virtual teams and freelancers. In many sectors, remote working has become the norm. Effective internal communications, providing a mechanism for a two-way dialogue, rather than simply a top-down management monologue, has never been more important. It has also been suggested that the millennial generation entering the workplace has different expectations about the importance of flexible working, delegated responsibility and flatter corporate hierarchies. Although, I would argue that ...

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