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The Financial Times Guide to Social Media Strategy by Martin Thomas

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CHAPTER 9

TRANSFORMING YOUR CORPORATE CULTURE

Why this matters

The nature of work is changing. Traditional hierarchies and bureaucratic structures created for an industrial age do not appear to fit a new working culture of empowerment, informality, flexible employment and collaboration. This has led to a search for alternatives or the rediscovery of old ideas, such as the concept of the Adhocracy — a celebration of unstructured, agile and improvisational organisational models.101 We have also been introduced to the Holacracy, which eliminates the traditional corporate chain of command with a series of overlapping, self-governing ‘circles’ to create a flatter management structure.102

One of the most exciting aspects of the emergence of social ...

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