USING SOCIAL MEDIA AS A LEADERSHIP TOOL
Why this matters
A generation of leaders is harnessing the power of social media to showcase their open and collaborative leadership styles, share their opinions and reach out to employees and others. The organisations they work for are also recognising that a âsocial leaderâ can be an important asset â promoting the organisationâs interests, building relationships with important stakeholders and, above all, helping to humanise the corporate reputation.
âSocial platforms and thinking have forced leaders to be more transparent and open. They are levelling businesses that, in the past, have been very hierarchical and forcing leaders to think differently about how ...
Get The Financial Times Guide to Social Media Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.