Chapter 1
You and your ideas
As a way of earning a living, running your own business has two distinctive features. The first is that you do not submit yourself to a selection process; there is not, as there is with a job as an employee, a sifting carried out of possible applicants for a vacancy. There is no personnel manager wielding a battery of psychological tests or cunning interview questions to test your suitability for the job or the level of skills you have acquired.
You are the sole arbiter of your fitness to start and run your own business. This puts a very heavy responsibility on your self-knowledge, because without a doubt not everyone is suited to being an entrepreneur or being self-employed. The only external check on your fitness ...
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