CHAPTER 2
THE COACHES
So the market for coaching continues to expand, and we’ve seen something of the demand driving that. In this chapter, we consider supply – the coaches themselves, in all their many guises.
If I say ‘business coach’, you might think first of a full-time external coach. But, in fact, these are only a tiny minority among the ‘suppliers’: the vast amount of business coaching today is done by people within organisations – leaders, line managers, HR and Learning and Development (L&D) professionals, lawyers, accountants, headhunters, etc., etc. Sometimes it’s explicitly labelled coaching, but more often they’re using their coaching skills to do their ‘day job’ even better.
Millions of people are coaching every day. To look in more ...
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