CHAPTER 9
ADVANCED COACHING: FROM INDIVIDUALS TO GROUPS
In 1961 hundreds of ordinary, normal, pleasant people came into Stanley Milgram’s laboratory at Yale University, took off their hats and coats, sat down – and electrocuted the man next door.
It was part of a research study on ‘learning’. The ‘learner’ was strapped into a chair with electrodes. The people who had volunteered to take part came in one at a time. They were instructed by a man in a white coat to read out a list of questions, and every time the learner in the next room got one wrong, to flick a switch on a scientific-looking machine, which allegedly delivered him an electric shock. The first switch was marked ‘15 volts’, each switch was stronger, and the last was marked ‘450 volts, ...
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