CHAPTER 11
ADVANCED COACHING: MOTIVATION AND CHANGE
They can do it – but will they?!
Sooner or later every leader, HR whizz, coach (parent!) despairs: people who are perfectly capable of doing something, know exactly what needs to be done, say yes yes yes they’re going to do it – and they don’t.
Business development, for example: we know the simplest, most powerful thing to do is just make the contact, but instead we put it off.
And that’s just one contact. Then there’s bigger structural change: breaking a lifelong habit, switching jobs, introducing new HR practices, leading your whole company into a merger, changing the political structure of a nation.
These are vast topics; here we just scratch the surface. We don’t dive into what academics, ...
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