CHAPTER 4

HOW TO EMBED I&D INTO THE BUSINESS STRATEGY

In this chapter we will discuss how to embed I&D into the organisation’s strat­egies. There will be many different types of strategies across the business, and the aim is to have I&D in all of them. Whether that is the marketing, HR, business, behaviour or values strategy, it needs to be visible across them all. This enables employees, customers and other stakeholders to see that it is embedded and integrated into everyday practices.

Inclusion and diversity continues to be well researched and it is proven that focusing on it brings more diversity of thought into an organisation. ­Embedding the topic into as many strategies as possible will bring it to life. It is hoped that ultimately it ...

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