CHAPTER 5
WHY IT IS IMPORTANT TO SET TARGETS AND MEASURE SUCCESS
Every other business unit in an organisation sets targets. I&D as a business unit is the same. Target setting is crucial in order to measure progress. You want to set targets across as many interventions as you can, and put a measurement tool in place so you can track progress. The two go together:
- ●Set the target.
- ●Measure the progress.
Targets are different to quotas. There is often confusion about the difference between targets and quotas.
Targets are aspirational goals that an organisation might set itself but not mandate.
Quotas are mandated outcomes decided and announced by leadership.
In this chapter, I will discuss setting targets rather than quotas. Setting targets across ...
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