CHAPTER 13
HOW TO ENGAGE LEADERS
Engaging leaders is critical. It is very typical that leaders will sit up and begin to engage when you talk about the business case, data points and the risk, and also ‘what’s in it for them’.
When I work with leaders, the biggest conversation is: ‘How do I create business growth and bring this I&D topic into every day?’ If you’re not linking I&D to your business strategy, do not bother doing it, as it will be seen as an add-on.
But. . . the first thing is to ask leaders: ‘Do you really buy into this?’ This will help you assess their level of motivation. The more I&D gets on the leadership agenda the better. This needs to be a regular topic of discussion but the reality is that leaders do not always know how ...
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