Chapter 4:What’s Eating Your Lunch?
Money comes in, money goes out. There’s an ebb and flow we’re familiar with as business owners, and it’s comfortable. We know you need to spend money to make money. That’s been true since our lemonade- stand days. Without lemons, cups, and an actual stand, there’s no business.
Let’s take a little quiz. Nod your head if you’ve ever:
Made a dumb marketing decision. I recently threw away more than a thousand postcards left over from a campaign that didn’t work out. Not only was the campaign a waste, but I had bought the materials in bulk so I had a lasting reminder.
Hired or kept on a staff person you didn’t really ...