Chapter 8:Fun with FICO

The biggest question I get via my Website and podcast is how to fund a business venture. Readers/listeners are looking for money to start up the business, to continue through tough times, or to launch the business to the next level. Money, or the lack of it, can determine the future of a venture. Many entrepreneurs are not picky and are looking for any source of money to make the business fly. It’s like kids looking for candy: they might have a favorite candy bar but when all is said and done they’ll eat sugar right out of the bag if they have to.

There are many ways to rustle up the necessary cash. The first and largest decision is mine vs. yours. You can self-fund, or bootstrap your business, or you can look outside ...

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