INDEX
ActSocial, 36
Adner, Rod, 50
age of discontinuity in business, 197, 199
Amazon.com, 27–28
America’s Test Kitchen (TV show), 15
Analysis for Financial Management (Higgins), 40
Anheuser-Busch InBev, 189
Auguste, Donna, 204
Bardach, David, 129
Beane, Billy, 17
beta620.nytimes.com, 189
Blank, Steven Gary, 18, 98, 151, 188
Boston Consulting Group, The, 181
Box, George E. P., 52
Brown, Bruce, 176–177
business model canvas, 33–34
business model prototyping, 128–132
Business Model Generation (Osterwalder and Pigneur), 33–34
business plans
—length recommendations, 34–35
—start-up company example, 35–36, 37–38
BzzAgent, 35
Calpino, Barry, 132
certainty table, 71–72 ...
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