Book description
This book is based upon detailed research on the behavior and skills of successful negotiators. From this research, the book extracts Five Golden Rules along with simple tools and techniques which, if applied, guarantee a successful negotiation outcome. The book itself is based upon a fictional buyer- salesperson relationship. The book starts with the two protagonists meeting over lunch on the day the Buyer is due to retire. They begin to discuss their business relationship over the years and the book uses different episodes/meetings during that time to bring out the above Golden Rules and other negotiation concepts. The book provides simple tools to help apply the Golden Rules and each chapter concludes with a summary of the key points and questions to be considered.
Table of contents
- Title Page
- Copyright
- Contents
- Foreword
- Prologue
-
Part I: Become an Expert: Master the Five Golden Rules of Negotiation
- Chapter 1: The Crucial Prerequisite
- Chapter 2: How to Set Your Initial Offer
- Chapter 3: How to Respond to the Other Party’s Initial Attacks
- Chapter 4: Never Make a Concession Without Getting Something in Return
- Chapter 5: How to Avoid Giving Away More Than Necessary
- Chapter 6: How to Guide Negotiations to a Successful Conclusion
- Part II: Become a Guru: Anticipate Your Opponent’s Moves
- Part III: Become a Legend: Develop Exceptional Negotiating Skills
- Epilogue
- Carl Ritchie Applies Margaret Peake’s Advice
- Notes
- Announcing the Business Expert Press Digital Library
Product information
- Title: The Five Golden Rules of Negotiation
- Author(s):
- Release date: September 2011
- Publisher(s): Business Expert Press
- ISBN: 9781606493076
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