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The Five-Minute Fix: 200 Tips for Improving Your Photography and Growing Your Business
book

The Five-Minute Fix: 200 Tips for Improving Your Photography and Growing Your Business

by Dale Benfield
November 2015
Intermediate to advanced
224 pages
4h 59m
English
Peachpit Press
Content preview from The Five-Minute Fix: 200 Tips for Improving Your Photography and Growing Your Business

Nine. Marketing

Image

I often say that even if you are the best photographer in the world in terms of creativity and being able to set your camera perfectly, if nobody ever hears about you, you won’t be in business long. Most photographers who own their own photography business wear the marketing hat too. If you’re in that category, these tips are for you. If you’re lucky enough to have a marketing team for your business, pass these tips on to them.

144 Be Searchable

When you write the text, headlines, and even photo captions and titles for your blog, make sure you’re including searchable terms. For example, when I photograph a wedding that has a vintage ...

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