INTRODUCTION: WHY YOU NEED THIS BOOK
So you want to open a restaurant, and you don't have millions of dollars to spend. This is your dream, your passion, and a goal you want to achieve, but you don't know where to start. Thousands of books can tell you how to start a business, succeed in the food and beverage industry, and achieve your aspirations and purpose. So what makes this one different? The Food & Beverage Magazine Guide to Restaurant Success is all of those books rolled into one.
This book will show you how to
- Determine if you are ready, willing, and able to open a restaurant
- Select the best location, menu, and staff
- Understand step-by-step how to open a restaurant
- Market your new restaurant
- Make smart decisions about where to invest your money to grow your business
“Experts” and naysayers will urge you not to open that business until you have millions of dollars to back you up. Clearly, you're not going to listen to them, because you're reading this book. Good for you.
The Most Important Thing to Remember
To begin, you must read this section over and over to understand this book.
If you are going to open and operate a successful restaurant, you must understand that it is a business, and you are now an entrepreneur. It doesn't matter if you are a mechanic, office worker, chef, sommelier, or foodie. Restaurateur is a nice label, but you must become an entrepreneur as well as use your other skills to open and then operate a successful restaurant.
Period.
What is an ...
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