3 Forever Begins with a Plan

Defining and committing to a forever promise is a major undertaking. You need to make the business case to justify the effort. Subscription pricing is a potentially powerful tactic, but by itself, it’s not a business model. The why and how of implementation matter. The business case is crucial because it forces organizations to articulate goals, identify success metrics, and prepare for the operational implications before diving in and planning their subscription model.

I recommend that you begin by stepping back to define why you want to pursue this strategy and specify what you hope to achieve. What’s in it for your customers, and what’s in it for you? Answering these questions will help you develop the high-level ...

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