14 Forever Is a Long Time: Don’t Take Shortcuts
In February of 2019, David Heinemeier Hansson, cofounder of Ruby on Rails, launched a Tweet storm about his experience trying to cancel his subscription to SiriusXM with this expletive-ridden diatribe: “Oh f*ck off @SIRIUSXM. I don’t want to ‘discuss my options,’ I just want to cancel your sh*t without the hassle of having to call your f*cking hotline. F*ck.”1 The tweet hit a nerve, prompting dozens of retweets and over 1,000 likes. So many of us have had this experience of not being able to find the cancel button and end the relationship.
SiriusXM isn’t the only company that has drawn the ire of subscribers who feel unfairly treated by subscription businesses. In 2015, Kate Hudson’s Fabletics ...
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