16 Stay Forever Young: Avoid Aging with Your Members
Pål Nedregotten is the EVP of Amedia, Norway’s largest publisher of local media titles.1 For several years, Amedia has been revamping its approach to creating news worth paying for, using a subscriber-first strategy. The leaders learned a lot. They learned that what their editorial team produced most was read least. Local readers prioritize transportation, healthcare, and social, crime/police/legal, real estate, and accidents/incidents. They didn’t read as much about culture (which comprised the highest number of stories), politics/public sector, or international sports coverage.
Readers loved hyperlocal live video feeds, even with basic recording quality. One of the most popular digital ...
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