The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

17 Protect Your Members from Subscription Fatigue

Have you ever felt unwelcome surprise at an annual fee appearing on your credit card, or dismay at the growing list of monthly subscription charges on your statements? If you have, you’re not alone. Thirty-six percent of US and UK subscribers find subscriptions frustrating because “it’s getting to be expensive to pay for multiple services” according to research by Global Web Index Report.¹ TechCrunch reports that 53 percent of Chinese consumers expect to be using more subscription services in two years.² And according to a July 2018 report from West Monroe Partners, 84 percent of Americans completely underestimate how much they spend on subscriptions every month.³ No wonder people around the ...