18 Going Global with the Forever Transaction
Since publishing The Membership Economy, I’ve been fortunate to have speaking and consulting opportunities across Europe, Asia, Latin America, and Oceania, as well as throughout the United States and Canada. Organizations around the world are pursuing recurring revenue models and the idea of a forever transaction. Examples include American-based global players like Netflix and Amazon, as well as Sweden’s Spotify and China’s Tencent. Regardless of where they’re based, businesses are building long-term, formal relationships with customers across geographies.
Everyone is seeing this trend. The principles of the forever transaction can be applied to great effect almost anywhere. However, you must be ...
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