July 2004
Beginner to intermediate
432 pages
11h 19m
English
Overview
The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
In the book and accompanying CD videos, Prahalad presents...
Why what you know about BOP markets is wrong
A world of surprises—from spending patterns to distribution
and marketing
Unlocking the "poverty penalty"
The most enduring contributions your company can
make
Delivering dignity, empowerment, and choice—not just
products
Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism
"C. K. Prahalad argues that companies must revolutionize how
they dobusiness in developing countries if both sides of that
economic equation areto prosper. Drawing on a wealth of case
studies, his compelling new bookoffers an intriguing blueprint for
how to fight poverty with profitability."
Bill Gates, Chairman and Chief Software Architect,Microsoft
"The Bottom of the Pyramid belongs at the top of the reading
list forbusiness people, academics, and experts pursuing the
elusive goal ofsustainable growth in the developing world. C. K.
Prahalad writes withuncommon insight about consumer needs in poor
societies andopportunities for the private sector to serve
important public purposes whileenhancing its own bottom line. If
you are looking for fresh thinking aboutemerging markets, your
search is ended. This is the book for you."
Madeleine K. Albright, Former U.S. Secretary of State
"Prahalad challenges readers to re-evaluate their pre-conceived
notionsabout the commercial opportunities in serving the relatively
poor nations ofthe world. The Bottom of the Pyramid highlights the
way to commercialsuccess and societal improvement--but only if the
developed worldreconceives the way it delivers products and
services to the developingworld."
Christopher Rodrigues, CEO, Visa International
"An important and insightful work showing persuasively how the
privatesector can be put at the center of development, not just as
a rhetoricalflourish but as a real engine of jobs and services for
the poor."
Mark Malloch Brown, Administrator, United Nations Development
Programme
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