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The Fortune at the Bottom of the Pyramid by C. K. Prahalad, Harvey C. Fruehauf

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Chapter II. Known Problems and Known Solutions: What Is the Missing Link?

The most interesting and, at the same time, the most disturbing aspect of the BOP market is that the problems are known; so are the solutions. Often, the missing link is the need for investments in the education of customers, technology to develop that solution into an affordable product, and the distribution channels to make it widely available. Because BOP markets are often under the radar screen of large firms, these opportunities do not attract the necessary technical or market development investments.

Iodine Deficiency Disorder (IDD) affects more than 200 million children in developing countries, of which over 70 million live in India. IDD is one of the principal reasons ...

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