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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad

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Chapter . Aravind Eye Care—The Most Precious Gift

For an estimated 45 million people worldwide, and nine million in India, the precious gift of sight has been snatched away, most often quite needlessly. One man, seized with a passion to eradicate needless blindness, decided to do something about it.

In 1976, Padmashree Dr. G. Venkataswamy, popularly referred to as Dr. V, retired from the Government Medical College, Madurai, as the head of the Department of Ophthalmology. Rather than settling for a quiet retired life, Dr. V was determined to continue the work he was doing at the Government Medical College, especially organizing rural eye camps to check sight, prescribe needed corrective glasses, do cataract and other surgeries as needed, and advise ...

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