August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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Reuters Market Light and The Fortune at the Bottom of the Pyramid
It was early 2006 when a tall Swede named Mans Olof Ors and his highly persuasive Indian colleague Amit Mehra first approached me with a passionate pitch about something called Project Market Light—an idea to sell information services on mobile phones to farmers in emerging markets.
Mans’ vision, conceived while on a one-year sabbatical at Stanford University in 2004, was inspired directly by reading The Fortune at the Bottom of the Pyramid. At its heart was a simple idea: In India, where 60 percent of the population is dependent on agriculture, and where approximately eight million new mobile phone users were connecting each month, a vast farming community of 120 million cultivators ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.