August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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CEMEX: Homes for the Poor
The ability to build and finance a quality home has been beyond the means of most of the world’s impoverished. These people are often ignored by major corporations because it is thought they have too little money and are too difficult to reach. CEMEX,1 the largest cement manufacturer in Mexico, second-largest in the United States, and third-largest cement company in the world, has through innovation found a profitable and empowering means of housing the poor for profit, instead of leaving that to governments or not-for-profit organizations.
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