The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition

Jaipur Rugs: Connecting Rural India to Global Markets

Introduction

There is a growing debate about the benefits of globalization with an increasing focus on the impact of globalization on the poor. This debate has polarized views. There are those who support globalization as creating new opportunities for the emerging markets and, therefore, the poor, and those who argue that it leaves the poor behind. This important debate exposes the ideological divide among the exponents of the two views. What if we asked the question differently? Instead of focusing our attention on “whether globalization is good or bad for the poor,” if we asked: “How do we ensure that the benefits of globalization benefit all?” we might get a different answer. This case ...