Praise for The Fortune at the Bottom of the Pyramid

“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.”

Bill GatesChairman and Chief Software Architect,Microsoft

“The Fortune at the Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C.K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public ...

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