The ThreePredictableCrises ofGrowth

How Great CompaniesLose Their Way

In most of this book, we will present practical approaches to anticipating and addressing the crises of growth, many originating in the practices of great founders. But before we turn to the solutions, we need to describe the problems. So let’s turn to them now.

Overload: The Crisis of High Growth

To grow a company from $100 million to $1 billion, or from $500 million to $5 billion, you have to change how you work. You can’t just do the same things you’ve always done, only ten times more often. You have to build new systems to handle escalating complexity, and you have to adapt your business to the marketplace. Once, you could do everything you needed to with an Excel spreadsheet ...

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