4

ReversingStall-Out

How to Rediscover What MadeYou Great When Growth Slows

At some point in their journey, we estimate that two-thirds of maturing companies will find themselves encountering the second predictable crisis of growth: stall-out (see figure 4-1). This is an incredibly frustrating place for leaders because none of the natural sources of propulsion of the past seem to generate the speed and momentum that they once did. The solution, you begin to realize, is to do something different. But what? How much of the solution requires a new outside course of action, a new strategy? How much of the solution requires internal changes, to your crew or even to your ship itself?

FIGURE 4-1

Stall-out: The crisis of slowing growth

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