NOTES

All quotes come from author interviews unless otherwise cited.

Introduction

1. Since our first book, Profit from the Core, in 2001, we have maintained a database of eight thousand public companies worldwide that we call the “Profit from the Core” database. It now contains thirty years of data, and we use it to analyze patterns of growth around the world; we refer to it as the “actuarial tables” of company growth. Today, worldwide, only about 11 percent of companies have achieved a decade of more than modest sustained and profitable growth that we defined as 5.5 percent revenue and profit growth (currency adjusted), and have also earned their cost of capital. See survey of 377 global executives in survey conducted for Bain & Company by the ...

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