Book description
Leading European manufacturers are adopting circular business models, whereby they identify and collaborate with business-ecosystem partners to achieve environmental benefits while still meeting profit targets. The authors’ analysis of how 15 large companies are making the transition reveals challenges in aligning incentives and motives among partners, identifying new partners, involving customers, and planning for extended implementation.
Product information
- Title: The Four Fatal Mistakes Holding Back Circular Business Models
- Author(s):
- Release date: February 2021
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT62301
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