The Four Fatal Mistakes Holding Back Circular Business Models
Manufacturing companies must avoid key missteps as they shift to more environmentally sustainable approaches.
The Research
- From 2015 through 2020, the authors studied how companies collaborated with ecosystem partners in designing, developing, and implementing circular business models.
- They conducted more than 100 interviews and 12 workshops with executives, senior managers, and engineers from 15 large European manufacturing companies that sought to adopt circular business models.
- The following industries were represented: mining, construction, construction equipment, medical technology, appliances, aviation, automotive, heavy ...
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