CHAPTER 1

Your Brain, Mind, and Business Transformation

It is not enough to have a good mind. The main thing is to use it well.

—René Descartes, Le Discours de la Méthode

Information overload is the new normal. We have too much to think about and too little time to manage the rush of information coming at us from multiple sources. The nonstop tsunami of structured and unstructured data that slams into our lives throughout our waking hours—and, for some of us, throughout our sleeping hours—can adversely affect our clarity of thought and, thus, our decision-making abilities. As such, it has become a monumental challenge for executives and decision-makers to keep themselves and their teams focused on doing the right things and on making the best ...

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