Redefine Your Business
All intelligent thoughts have already been thought; what is necessary is only to try to think them again.
— Johann Wolfgang von Goethe
Who are your customers? What are ways to attract them? When are you able to make that connection with them? Where can you find them? How do you reach them?
Answering these questions is the first part of Customer Intelligence. The second part of it deals with making sure all the departments within your organization share the same definition of their ideal customer. We’ll get to that later in the chapter.
First, let’s look at the latest brain-related marketing science that can help you attract new customers.
What part of the brain lights up when ...