CHAPTER 5
Mastermind Intelligence
Rewire Your Business
New ideas are the lifeblood of any dynamic company. Eliciting fresh thoughts and perspectives on company offerings, marketing campaigns, or customer needs ensures that your company stays competitive through the innovation of new products, services, and ways to solve customer problems.
More than likely, the people in your organization have many great ideas to improve every aspect of your business. However, many companies can get so caught up in daily responsibilities that they fail to set aside time to generate new ideas. Leadership can too easily forget that innovation can be unearthed from many corners: sales people, customer liaisons, product designers, and, of course, marketing teams. ...
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