March 2015
Intermediate to advanced
304 pages
8h 4m
English
Content preview from The Four Lenses of Innovation: A Power Tool for Creative ThinkingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Seeing things from a fresh perspective
A bagless vacuum cleaner. An online bookstore (and later megastore). A tiny cable TV channel that transformed itself into a global sports empire. A women-only fitness franchise. How did radical innovators come up with game-changing businesses like Dyson, Amazon, ESPN, and Curves? Why didn’t anyone else spot and exploit these opportunities for industry revolution?
Whether or not they were aware of it, the creative visionaries behind these success stories were using the perceptual lenses described in Part One of this book: Challenging Orthodoxies, Harnessing Trends, Leveraging Resources, and Understanding Needs. Either by accident or design, they were looking at the world from the particular angles of view that are common to every case of great innovation. And it was exactly by applying one or more of these lenses—these particular ways of perceiving things—that they were able to discover breakthrough insights and ideas that everyone else seems to have missed. Here’s how they did it.
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