Fast ForwardCompanies

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To remain the world’s largest sports company, Nike realized years ago that great shoes, great apparel, and a powerful brand image were not enough. The company would also have to catch the digital and social media wave. One result was the creation of Nike Digital Sport in 2010. This division launched the Nike+ ecosystem of digital products and experiences—Nike+ iPod nano, the Nike+ SportWatch GPS, running and training apps, Nike+ Fuelband, Nike+ Basketball, and the Nike+ online community—for tracking athletic performance and then storing, analyzing, and sharing the data socially. With sales of fitness wearables increasing 700 percent in 2013, and the industry gearing up for fivefold growth in the next three years, the company is now integrating its Nike+ API fitness software and Nike Fuel measurement system into wearable devices from a host of other manufacturers, making Nike’s digital fitness apps ubiquitous.

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As soon as Internet video streaming technology became mature enough for it to go mainstream, Reed Hastings, CEO of Netflix, realized it represented not just the future of the video rental business but the future of TV. Shifting its whole business model from home DVD delivery to video on demand, Netflix went through a tough time but emerged as a winner. ...

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