August 1996
Intermediate to advanced
240 pages
4h 8m
English
CORPORATE WEALTH
The Second WaveTangible assets
The Third WaveTangible and intangible assets
The Fourth WaveMostly intangible assets,emphasizing the quality of life
THE NEED TO REDEFINE corporate wealth is a consequence of the corporation’s moving out of its current parochial and Second Wave view of itself and its role in the world into the larger Third and Fourth Wave roles we described in the previous chapter. As business assumes increasing responsibility for the whole, new definitions of wealth will be created, ownership will be reconfigured, assets will increase in variety, and new ways of measuring performance will be adopted.
Wealth in the Second Wave is defined as physical assets ...
Read now
Unlock full access