SIXThe Corporationas Community
CORPORATE COMMUNITY
The Second WaveEmployees, separated byinterpersonal barriers
The Third WaveEmployees and their families,with interpersonal barriersincreasingly let down
The Fourth WaveEveryone whose life is touched,unified and fully opento one another
A HOST OF ISSUES—environmental, urban, ethnic, and feminist—is forcing contemporary culture to devalue traditional Western individualism in favor of more appreciation of people as members of groups (Bellah et al. 1985, 1991). The contemporary geist now recognizes the tremendous benefits—to both individuals and to the corporate bottom line—of a strong sense of community. The very word “community” falls freely from the lips of such varied figures as President Clinton ...
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