chapter
4
Defining your specialisation
What kind of expert are you going to be?
Many people have read my book The Management Consultant. Some of those readers will contact me with comments, feedback and sometimes questions. One of the topics of discussion will often arise from their surprise at learning that there is no such thing as a general management consultant. Some people assume that all management consultants essentially do the same thing. They don’t.
Consultants must specialise. Of course, there are some general skills that all consultants must have, but they alone will not make anyone a successful consultant. When clients spend money on consultants, they want to know the consultants they are hiring are experts in the specific area they ...
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