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13

Developing your credibility and ­influence with clients

In your independent career there will be many situations in which your voice is ignored or drowned out among all the other sources of expertise. There are, after all, many places to find advice, know-how and access to skills.

Do a quick search on YouTube and you will discover millions of videos telling you how to do virtually everything – for free. Look at a blog site like Medium and you will locate huge numbers of intelligent and insightful articles. Search on LinkedIn and you will quickly be presented with the names of tens of millions of consultants, coaches, contractors and other experts, many of them offering services in direct competition with you.

Given this, how do you ...

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