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The Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design

Book Description

Freelancer's Guide to Corporate Theatre and Event Production (tentative title) will bring you up to speed on the ever changing and growing industry of Corporate Theatre. Written by one of the industry's leading designers, this book uses a candid and straight-forward style to guide you through the process of designing a successful event.

Learn the fundamentals of venue selection, rigging, lighting, audio, video, and scenic design with informative diagrams and detailed illustrations. With the help of this book you will learn how to plan, design, and execute events of any size. Additionally, you will be armed with a strong knowledge of common mistakes, tips and tricks, and industry standards that will allow you to build and train a production team prepared for just about anything.

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Advance Praise for Freelancer’s Guide to Corporate Event Design
  7. Preface
  8. Acknowledgements
  9. 1. An Overview
    1. What is a Corporate Event?
    2. Who Attends a Corporate Event?
    3. Where do Corporate Events Happen?
    4. What Exactly is Corporate Event Design?
    5. What Makes A Good Corporate Event Design?
    6. A Brief History of Corporate Events
    7. The Future of Corporate Events
  10. 2. Venues
    1. Introduction to Venues
    2. Types of Venues
    3. Anatomy of a Venue
    4. Site Surveys
    5. Common Venue Oversights
    6. Selecting a Venue
  11. 3. Staging
    1. Why is Staging Needed?
    2. Types of Staging
    3. Parts of the Stage
    4. Stage Configurations
    5. Always Inspect Staging
    6. Stage Carpeting
    7. Stage Fascia and Skirting
    8. Multilevel Decking
    9. Turntables/Wagons
    10. Ramps and Step Units
    11. Making Stages Safe
    12. Choosing the Best Stage for Your Event
  12. 4. Seating
    1. The Problem with Seating
    2. Types of Chairs and Tables
    3. Seating Configurations
    4. Estimating Seating Capacity
    5. Seating Per Square Foot
    6. Clever Seating Ideas that Don’t Work in Reality
    7. Choosing the Best Seating Configuration
  13. 5. Rigging
    1. Introduction to Rigging
    2. The Basics of Rigging
    3. Rigging Equipment
    4. Rigging Points
    5. When Rigging Points are not Available?
  14. 6. Lighting
    1. Introduction to Lighting
    2. Elements of Light: An Event Designer’s View
    3. Lighting Equipment
    4. Gobos
    5. Three-Point Lighting: A Basic Lighting: Technique
    6. So … is that All There is to Lighting?
  15. 7. Video and Projection
    1. Introduction to Video
    2. Video Basics
    3. Projection
    4. Video Cameras
    5. Video Controls
    6. Additional Video Display Systems
    7. Video Content
    8. Alternate Uses of Video
  16. 8. Audio
    1. Introduction to Audio
    2. Why are Audio Systems Needed?
    3. Parts of a Sound System
    4. Beyond the Basics from a Designer’s View
    5. Types of Microphones
    6. Types of Audio Speakers
    7. Unique Challenges of Audio for the Corporate Event Industry
    8. Audio Services
    9. Final Thoughts on Audio
  17. 9. Speaker Support
    1. Introduction to Speaker Support
    2. Types of Speakers and Presenters
    3. Preparation Spaces
    4. Presentation Management
    5. Prompters and Confidence Monitors
    6. The Value of Rehearsals
    7. Speaker Support Equals Customer Service
  18. 10. Design Teams and Processes
    1. Introduction to Design Teams and Processes
    2. The Proposal Response Process
    3. Creative Design and Proposal Development
    4. Differences Between Freelance and Corporate Event Design Teams
    5. Advantages and Disadvantages of Freelance and Corporate Event Design Teams
    6. Roles Within an Event Design Team
    7. A Few Additional Thoughts
  19. 11. Designing from the Ground Up
    1. Introduction to Design
    2. Drafting Software
    3. Venue Floor Plans
    4. Creating a Working Floor Plan
    5. Front Elevation and Sections
    6. Preparing Your Drawing for Fire Marshal Approval
    7. Adding the Finishing Touches to a Working Floor Plan
  20. 12. Developing a Design Palette
    1. Introduction
    2. The Fundamentals of Design
    3. A Designer’s Toolkit
    4. Research
    5. Transforming Data into Design Research
    6. Developing a Design Palette
  21. 13. Scenic Design
    1. Introduction to Scenic Design: Corporate Vs. Thearrical
    2. Using Your Design Palette
    3. Areas of Focus
    4. Scenic Design by Addition
    5. Design Approaches
    6. Common Scenic Styles for the Corporate Event World
    7. Final Thoughts on Scenic Design
  22. 14. Environment Design
    1. Introduction to Environment Design
    2. Providing Direction
    3. Providing Atmosphere
    4. Environment Design Checklist
  23. 15. Scenic Materials and Construction
    1. Introduction to Scenic Materials and Construction
    2. Soft Goods
    3. Hard Goods
    4. Specialty Items
    5. Scenic Painting
    6. Adding the Finishing Touches
    7. Prepping Scenery for Transportation
  24. 16. Presenting Your Design
    1. Introduction to Design Presentation
    2. How Scenic Concepts are Presented
    3. Illustration Styles
    4. Effective Presentation Methods
    5. A Sample Presentation
    6. The Order of Your Presentation
    7. A Few Final Thoughts
  25. Index