The Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design

CHAPTER 12

Developing a Design Palette

INTRODUCTION

Let’s be honest, every designer, regardless of experience level, will at some point hit a creative wall. Professional designers, however, do not have this luxury and are required to meet deadlines that often seem unreasonable. There is no question deadlines are indeed becoming shorter due to the fast-paced communication technologies that are now commonplace in America’s workforce. So what is the creative mind to do when told to be creative between the hours of 9 and 5?

To begin, successful designers build themselves a toolkit. Every designer’s toolkit varies in form, but most include common features ...