The Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design

CHAPTER 13

Scenic Design

INTRODUCTION TO SCENIC DESIGN: CORPORATE VS. THEARRICAL

Although traditional theater and corporate events may seem worlds apart, they are more similar than you might think. In theater, the story or message is organized within a play’s script. With corporate events, this same script comes in the form of RFPs, meeting agendas, and marketing materials. Both the director and event designer must understand their audiences and attendees thoroughly. Scenic designers in either field must determine what is needed for each scene within a play or meeting during an event. Most importantly, both trades aim to deliver a message. An ...