CHAPTER 14
Environment Design
INTRODUCTION TO ENVIRONMENT DESIGN
Environment design is the art of transforming a generic venue into an event locale. Furthermore, it is about designing and creating the ideal atmosphere in which the event takes place. The choices that make up this design directly impact the attendees’ experience. As a result, the environment design can be seen as the physical representation of the experience design.
Carpeting, lighting, branding decor, and lounge designs are just a few examples that contribute to the atmosphere and vibe of an event. Furthermore, environment design aids in improving a venue’s functionality through ...
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