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The Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design by Troy Halsey

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CHAPTER 16

Presenting Your Design

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INTRODUCTION TO DESIGN PRESENTATION

Aside from creating the design itself, presenting your concept is the most important moment of the job for a designer. No matter how great your design skills are, if you cannot explain your rationale or sell your coworkers and clients on your overall vision, your design pitch will likely not succeed. What you have to remember is that you are a visual artist and you see your work in a very different light than the client, account manager, or show producer acting on behalf of the client.

When you are presenting, it is important to remember your audience, which is often composed ...

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