
The Lesson from the Other Side of the Fence
13
Lateral Thinking
Perhaps the concept for which de Bono is best known is
lateral thinking, the opposite of vertical thinking (which is
what we have lived with all these years). Vertical thinking is
linear: It’s like stringing blocks together, one on top of
another or in a straight line. There’s always an “immediate
precedent” block, because logic demands it. Here’s where de
Bono comes in: If linear logic and vertical thinking don’t
provide the desired result, you have to do something outside
the chain of logic you’ve been following. More of the same
old stuff is not going to work for you. This ...