
17
Chapter 2
Better Ways of Learning
and Seeing
o think clearly, we must be able to look beyond the usual
or prescribed ways of doing things, and avoid the ortho-
dox. Managers who work in international settings must be
especially aware that the best practice in one setting won’t
always work in another. The candor and straight talk to which
Americans are accustomed doesn’t play well elsewhere.
Speaking like an American is a good way to become
unpopular. Worse, it can lead to retaliation by aggrieved local
nationals, not to mention exclusion and loss of revenue. I’ve
learned these lessons through personal experience.
We must learn to adapt, ...