10
Pitching your plan
“There are worse things in life than death. Have you ever spent an evening with an insurance salesman?
Woody Allen
In this chapter
You have a plan. It is clear, crisp, concise, consistent, coherent, credible and convincing. It sails the Seven Cs. Job done?
Not quite. Now you need to sell it.
This should be the easy part. After all, the plan has been written from the perspective of the backer. So all you need to do is stick it in the backer’s lap and, hey presto, it’s a yes?
In theory, perhaps. In practice, the process can be greatly facilitated if you do some modest selling.
The place to do that is in the pitch. And the first thing to remember about a pitch ...
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